Sosialisasi Digital Marketing dan Branding Produk sebagai Pemberdayaan UMKM Era Digital di Desa Gondek

Abstract

 The incorporation of product branding and digital marketing as tactics in supporting MSME empowerment in the digital era is explored in this study. As social media and technology evolve, MSMEs must use digital channels to market their products. This study highlights a socialization technique that can improve MSME participants' in Gondek Village, Mojowarno District, Jombang Regency understanding of branding and digital marketing. The implementation was carried out with two methods, namely digital marketing & branding materials and classes in the form of product photo practice. Training and mentoring are expected to help MSMEs establish a strong brand identity, expand customer reach, and utilize social media and e-commerce efficiently. The results of this socialization process show that MSMEs can become more competitive and sell more when they have a deeper understanding of digital marketing in an increasingly competitive market. Therefore, this study provides useful advice for MSMEs on how to align themselves and thrive in the digitally-driven business era.