Pengaruh Cita Rasa Terhadap Minat Beli Ulang Pada Dapur Lamongan Tolitoli

Influence of Taste on Repurchase Interest in Lamongan Tolitoli Kitchen

Abstract

This study aims to determine the effect of taste significantly on repurchase interest at Dapur Lamongan Tolitoli. This study uses associative research techniques with a quantitative approach. The data analysis method used was simple linear regression analysis with the help of the SPSS version 21 application program. The sample used in this study was 100 respondents who were taken from customers who visited Kitchen Lamongan Tolitoli. The data obtained is primary data which is the result of respondents' answers to the questionnaires distributed. The results of the t-test in this study indicate that taste has a significant effect on repurchase interest. It can be seen from tcount > ttable (12,263 > 1,984) then Ho is rejected and Ha is accepted, meaning that taste (X) has a significant effect on repurchase interest (Y) at Dapur Lamongan Tolitoli. From the results of the t test, a significant value less than 0.05 (0.000 < 0.05) means that taste (X) has a significant effect on repurchase interest (Y).