The Study of Determinant Factors in the Electric Bike Purchase Decision-Making Process

Abstract

This research aims to analyze the determinant factors in the decision process to purchase an electric bicycle. The research method applied is causal with a quantitative approach. The main focus of the research is on product design, product quality, and price as key factors in purchasing decisions. Data was obtained through a questionnaire distributed to 72 respondents randomly. Data analysis shows that product design, product quality, and price have a partial and joint positive impact on the decision to purchase an electric bicycle. The multicollinearity test did not show any indication of significant multicollinearity in the model. The F test confirms that the overall model is significant in explaining variation in purchasing decisions.
The results of the determination test state that around 83.3% of the variation in purchasing decisions can be explained by the model. This research provides important insights for electric bicycle manufacturers and marketers, confirming the crucial role of product design, product quality, and price in the consumer purchasing decision-making process regarding electric bicycles. Still makes a significant contribution to understanding the factors that influence consumer behavior in the context of electric bicycles.