Aspects That Influence Interest In Using Sakuku E-Wallet In Babakan Village

Abstrak

This study aims to determine the effect of perceived usefulness, perceived ease of use, perceived security, social influence, and promotional factors on interest in using the SAKUKU e-wallet. This research is a descriptive research using random sampling method combined with snowball sampling method. The variables of this study consisted of independent variables, namely perceived usefulness, perceived ease of use, perceived security, social influence, and promotion and the dependent variable was interest in using the SAKUKU e-wallet. The data analysis method used is multiple regression analysis with data collection through questionnaires in the city of Pontianak. The results of this study are expected to contribute to the development of consumer behavior theory in the interest of using a technology, especially the factors that influence interest in using the SAKUKU e-wallet. The results of this study are the perceived usefulness variable, perceived ease of use, perceived security, social influence, and promotion have an effect on the variable of interest in using the SAKUKU e-wallet simultaneously. The variables that significantly affect the interest in using the SAKUKU e-wallet are perceived usefulness, security and promotion perceptions.